Saturday, June 16, 2012

Advertising in MKE: Part Five

What's the only thing better than watching The Big Lebowski? An entire weekend devoted to Dude-approved activities, of course! For the first time, Lebowski Fest is coming to Milwaukee for a weekend filled with bowling, White Russians and a screening of the classic cult flick.
I love this poster advertising the celebration because it's the movie in a nutshell. It has everything that makes The Big Lebowski the Big Lebowski and is tastefully designed. While it doesn't give any details of the event, it intrigues the viewer and makes them want to find out more. Someone who isn't a fan of the film may overlook it, but for diehards and casual viewers alike, this poster offers a great representation of the film.

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